But you cannot see the building features!?

Recently, I designed an investor presentation for a real estate developer. Most PowerPoint presentations designed by people in this sector look like a real estate catalogue: page after page of small images of buildings with square meter indicators.

I did something different. One property per page, one page-filling photo of a close-up of the building, with a short story about the property in a subtitle at the bottom. You get the feel of the quality of the building without seeing the entire structure. Similar to a fashion catalogue where it is actually hard to see a full photo of a suit.

Remember your audience. This presentation was for institutional investors, not for architects or property buyers.