The real case study

Case studies in investor and sales presentations are most of the time hollow and fluffy quotes that were clearly the result of an email saying “Do you mind if I quote you saying that our solution is highly flexible and scalable?”.

Here are a few ways to make a case example real:

• Focus on one specific benefit, if you try to put your entire story in the mouth of your customer, you need 30 slides, not one
• Cut the fluff
• Be very specific, and very detailed, quantify if you can. 
• Add an image of your client to make things more authentic.

Case studies can be more than a simple quote of text. If you want to show that your system can be installed within 6 weeks, why not show a bar chart of your last 10 customer installations, with the exact time it took to install the system?

Tell a real customer story.