Uncover versus popup

I am not a big fan of animation, spectacular effects do not support a serious business message and documents with animations do not convert well to PDF for emailing.

Sometimes there is no escaping though, especially when you need to explain components of a complex system. The best way to do this is to add elements one-by-one through a series of clicks.

The usual way to do this is to use pop-up animations. However, these can be cumbersome to edit: you often forget one item in a group, and have to start all over again.

There is an alternative: cover the critical elements in your slide with boxes and remove the boxes one by one. Easier to edit. You can even make it more sophisticated by given the boxes a 10% transparency: the viewer sees sort of what is coming, but not completely. When you want to PDF and email a version of your document, you simply delete all the boxes which leaves the full diagram intact.

Links to full screen YouTube videos

The most reliable way to include video in your presentation is to include it in your presentation file. Dragging a video file into Keynote for example creates huge file sizes, but you eliminate the hassle of having to save files in the same location.

A less elegant option, but one that saves space, is to rely on live YouTube links for playback. Here is an approach to do this:

1. Play the video (in the highest resolution possible) and pause it at the moment you want to use for the placeholder image.
2. Take a screen shot and paste the image into your slide
3. Draw a big triangle and place it in the middle of your still image as a play button
4. Insert the hyperlink to the YouTube video inside the triangle and you are done.

In presentation mode, you can click your play button triangle with the mouse and your browser will open to play the video.

By default, the video will play in the standard YouTube view with all the screen clutter around it. Here is a way to get a link that triggers a full screen view of a YouTube video.

The standard format of a YouTube URL is this: http://www.youtube.com/watch?v=R55e-uHQna0. Here is the trick. Replace the watch?v= bit with this v/ to get this result: http://www.youtube.com/v/R55e-uHQna0. Make this the link your play back triangle points to.

Need a simple planning tool

Business is going well and I am in need of a basic time planning tool. My work style has changed from one that is management consulting-like (1 project at a time, from start to finish), to a more erratic (creative?) work schedule. I take on many projects at the same time, ponder about creative approaches in parallel, and have become much, much faster in execution once I have the ideas for the killer slides in my head.

With all of this, it has become hard to get a good grip on my actual work load and give clients a realistic delivery date of a project. Most project planning tools available are designed for large projects executed by multi-person teams doing tasks that are defined in days and not hours. These tools also find it difficult to manage multi-tasking: one person who is working on more than one project at a time.

So, I wonder whether you have come across a tool that allows me to do the following:

• Quickly add lots of short projects
• Sync with a calendar to take into account holidays and other commitments
• Put in hard deadlines for some projects, while leaving others open
• Allow multi-tasking

I have been playing around with Omniplan and Clarizen, but these do not seem to do what I need.

Writing it on every page

Sometimes a senior executive comes in at the end of a presentation design process and starts making some “edits for clarity”. She probably does not have a lot of time to go through the deck in detail, but wants to make sure the key points are said. No better way to do this than adding the words “flexible solutions ” on as many pages as possible. Now the deck says at least what it is supposed to say.

When this happens, it is time to stand up for yourself.

So what?

The first day of your career at McKinsey, you learned about the concept of “So what?”. It meant asking yourself what the real point of a chart full with analysis was, and writing that down as the title.

A so what should be meaningful, and not simply stating a fact for example instead of “We are making a loss in France”, maybe it should read: “It is time to leave the French market”

Once you established what the so what of the chart is, you could then go on an cut down any facts, data, or analysis that was not essential to make the point.

If you identified the key messages correctly you would be able to understand a document by just reading the headlines, the content of the slides just backs up what the title says.

A useful day-one concept, I still use it pretty much every day.

Getting the most out of a designer

Designers can do good work, or can do great work. How can you get them to do great stuff?

• Give them plenty of time. Introduce your pitch way before the deadline, build a relationship, start the actual work with enough head room for creativity and iterations. Good presentations are not born under deadline stress
• Give them a broad briefing. Tell the story you want to tell in double the time you have. Give background about the story, the audience, the occasion. What goes in the design process, will come out.
• Give them freedom. Very strict instructions will return your own presentation with the objects on the slide just a little bit better aligned.
• Give them budget. If after a a long negotiation the designer utters “OK, I will try to squeeze it in” followed by a a sigh, it is unlikely that you just switched on all the creative genius that is present in the designer.
• Give them a blank sheet of paper. Insisting on using an ugly corporate PowerPoint template is a set up to failure for the presentation design project.
• Give them access. If the CEO needs to give a presentation, the CEO needs to talk to the designer directly. Chinese whispers through corporate hierarchies dilute the message.
• Give them sleep. If you are working in different time zones, it can be tricky to find overlapping meeting times. A designer having to get (stay) up in the middle of the night is unlikely to do the best she can.

In short, managing design is not like managing a production line. Pushing, dragging, squeezing is not going to get you better results.

Presentation first

Presentation design often comes at the back of other marketing communication (advertising, scripts for brochures, white papers, and web sites). In many cases, marketing can benefit from the opposite approach. Visuals are much better to lay the foundation of a marketing story than text. And it is far easier to involve a CEO or other senior executive in a visual presentation design process, then force her to go through revisions of text. So a good presentation design project does not only give you a nice slide deck, it might well provide the inspiration for an entire marketing campaign.

Extreme perspective

Images get more interesting with a dramatic perspective. How to find them? Look for unusual camera angles, and put an object on the foreground to amplify the effect of depth. As it is done in this ad found on Ads of the World.

1st, 2nd, and 3rd order elements

Most financial or scientific data slides gave all visual elements equal weight.

1. The big trend in the data (a declining line for example)
2. The amounts are in EUR million
3. The explanation that 2010 includes France
4. The fact that 2011 results are still unaudited
5. The source of the market data
6. All data is to be treated confidential

This is not how the novice discovers your data. Make the first order element pop out, so people get the message without the clutter of all the other information. 

For the 2nd, 3rd order elements you can use smaller fonts, or - what I find most effective - use light grey font colors. Another options is to put a long wordy foot note at the bottom of the chart that has all the other bits in it, thereby avoiding the need to populate the slide with scattered text labels.

After people get the message and have questions they will look for more information and find everything they need.

You put in that P&L manually?

When people receive my analyst or investor presentations and they see a few years of P&L data entered manually one-by-one, they always ask me whether after all these years I have not found a more efficient way to do it. I have not.

While I punch in the numbers manually (which takes about 15 minutes by the way), I can do a lot of things in parallel:

• Round up numbers
• Shorten labels
• Collapse labels and combine rows
• Check whether everything adds up

A data table is worth that extra attention, instead of an Excel data dump, you get a visual that makes sense.

Filter Forge

I said before that it is a shame that PowerPoint (or Keynote) do not have these powerful replicators that you can find in motion graphics software. Filter Forge is a nice piece of software that plugs into PhotoShop and extends the range of filters you have available for your images.

Here is an example image I created for a client that has software that works across all possible versions of the highly fragmented Android mobile operating system.



Filter Forge is a platform on which users can contribute their own filters, the result is an endless library of filters, including the perspective distortion above, instagram-style retro filters, and filters that turn your images into cartoons or impressionist paintings.

It is not cheap, I bought the professional edition which is priced at $399.

Update on site availability

Thank you for checking my blog’s availability in this small online survey. Looking at the results, I see that many problems occur with people behind corporate firewalls. My client base actually includes some IT security companies and people are checking whether I managed to get myself blacklisted.

The domain blog.ideatransplant.com is a Google blogpost address in disguise. I started a discussion on the Google Blogger support forum here. If you want, you can add your issues to the discussion there.