Design doubles newspaper circulation - presentation lessons

Newspapers are in trouble. This TED video highlights how clever design can do miracles to the circulation of a newspaper. (For details about the presenter, see the original TED post).

Insights (for me) that reach beyond the world of newspapers:

• There is no reason why you cannot totally turn traditional visual design upside down. Many PowerPoint slides still resemble 1990s hand-written overhead projector transparencies
• Technology enables small firms/individual designers without big budgets to out-design big established brand names. It is all about ideas and creativity now, technical execution is not a differentiator anymore