Via Ads of the World.
- Make sure that key noun-verb combinations are placed together in one line
- Adjust the text (using different words) to make sure that there are no big empty white spaces in a line because of long words that did not fit in (I rarely use hyphens)
- Re-order "sentences" according to their length
Either the designers of this ad wanted to make something that is hard to read on purpose, or this is a mistake.