DON'T: Tell 'em what you will tell, tell 'em, tell 'em what you just told 'em

I often hear this advice to make sure something gets stuck in the audience brain: tell it 3 times. I disagree. This is the approach of the (poor) teacher asking a class to recite the alphabet over and over again. Here are some better approaches:
  • Tell a story that stitches the elements of your message together
  • Create a memorable visual to highlight the concept
  • Give them something they will never forget (see Duarte's post)
Everything is better than boring your audience with saying the same thing three times.