- 6 minutes, no second more
- An audience that understands IT security, but has no idea what so ever about the company the moment the 6 minutes start, we begin at level 0
- A very tight startup budget: all designed in basic PowerPoint without sophisticated effects and/or illustrations, one file that forms the basis for the company presentation, a looping presentation inside the company booth at the exhibition that was held in the same venue, a video for online viewing, and a good introduction for a broader presentation for fund raising from venture capitalists.
Here is the video version of the presentation: