Gobbledygook

Robin Wauters of TechCrunch linked back to an old TechCrunch post summing up words that are over-used in press releases (and presentations):

1. Leading / leader
2. Best / most / fastest / largest / biggest
3. Innovative / innovation
4. Revolutionary
5. Award-winning
6. Disruptive / disruption
7. Cutting / bleeding edge
8. Next-generation
9. Strategic partnership
10. Synergy

The post then goes on to link to The Gobbledygook Manifesto by David Meerman Scott. All useful reminders for presentation designers.

If you are about to use one of these terms, think again and see whether you really need them. If so, please use them, if not, change them for something more original.