It struck me how simple and fast it is to design a brochure when you start with a good PowerPoint presentation. You have the right flow, you have the right visuals, you have the right visual language. When you start designing print from a blank sheet of paper, people argue and iterate forever to get the wording of the text right, to do the layout, and then, oh, we need a few illustrations as well.
Here are some of the things I had to do.
- Teach yourself InDesign. Luckily it was not necessary for this small project extension, I had to go through this process to write my ebook
- Print the PowerPoint as a press-quality Adobe PDF to get huge resolution images. If required, remove foot notes, page numbers and other clutter from slides.
- Select the right charts from the deck. Out go the ones that describe the story flow, out go the huge-images-one-word slides, what you are left with are the diagrams, the flow charts, the data charts
- When you place a chart crop out the titles, foot notes and other distractions
- Go through an iterative process of writing text columns, moving images, re-formatting text until you are happy with the result
So my advice to brochure designers: start with a slide deck...