CEOs get used to slides

If you want to make a dramatic difference to the look of a presentation, do it early in the design process. After a number of iterations a senior executive gets used to the look and feel of a slide, even if it is not a pretty one. The CEO sees a placeholder (no longer a slide with content) as the back drop of which to tell the story. Changing the design of a placeholder her makes her feel she has to redesign her story from scratch.