Yesterday was election day in Israel, and I was shocked how hard it is for a voter to find out what a party actually stands for. In the end, decisions are not based on information provided by the parties themselves, but election guides provided by the news media.
The cause of this is probably rooted in the way political parties work. Policy documents are hammered out after long internal debates, where people fight over nuances and single sentences. Translating that watered down policy document in a clear message to voters is very hard. As a result, fresh new parties do a better job at communicating what they stand for with a small group of people enjoying the benefits of a white sheet of paper.
Put everything away, take a pause, and sketch out what you really want to say.