Slow down impatient clickers

Here is another argument against dense bullet points.

Most business presentations today are read on a screen (increasingly a tablet), rather than watched live. You might think that bullet points are actually good for reading on a screen. They are, BUT. People have become so impatient, and overloaded with presentations that they just “page down” a document quickly, reading the headline and thinking “OK, I get it, next...” [click] [click] [click]

The only way to slow that reader down is to break up that bullet point chart in multiple slides and write the important messages clear and in her face, supported by the right visual.