- Scary, scary, scary reminder of awful security risks. The audience knows this already. The visual images are unpleasant to look at.
- A relentless stream of marketing abbreviations and buzzwords that sound exactly the same as the ones the competition is using.
I try to keep a positive mood in the presentation without using images of hackers wearing a balaclava. The marketing buzzwords can be replaced by a deep dive of one particular aspect of your technology that takes a completely different approach to IT security than your competitors use.