The look and feel of your sales presentation can add to that nervousness in the under belly of a big-corporate purchasing officer. Looks to avoid:
- Amateurish layouts with childish colours and water cooler fonts such as Comic Sans.
- Overly cute, touchy feely, retro look and feel, especially when selling in a male-dominated corporate culture (sorry).
Now we all know that the a slick visual deck full of stories and very little text will do great in these meetings (option 3), but, there is one surprising other option (4): the big corporate, lots of bullet points, serious, boring slide deck. Purely from a look and feel perspective, you will fit right in with all the other technology vendors, unlike option 1 or 2.
If you cannot pull off option 3, option 4 is still preferred over option 1 or 2.